Vision and Mission Statements for investors

Vision

Invest with knowledge & safety.

Mission

Every investor should be able to invest in right investment products based on their needs, manage and monitor them to meet their goals, access reports and enjoy financial wellness.

Details of business transacted by the Investment Adviser with respect to the investors

• To enter into an agreement with the client providing all details including fee details, aspects of Conflict of interest disclosure and maintaining confidentiality of information.
• To do a proper and unbiased risk–profiling and suitability assessment of the client.
• To conduct audit annually.
• To disclose the status of complaints on its website.
• To disclose the name, proprietor name, type of registration, registration number, validity, complete address with telephone numbers and associated SEBI Office details on its website.
• To employ only qualified and certified employees.
• To deal with clients only from official number.
• To maintain records of interactions with all clients including prospective clients (prior to onboarding).
• To ensure that all advertisements are in adherence to the provisions of the Advertisement Code for Investment Advisers.
• Not to discriminate in terms of services provided among clients opting for same/similar products/services.

Details of services provided to investors (No Indicative Timelines)

• Onboarding of Clients
• Sharing of agreement copy
• Completing KYC of clients
• Disclosure to Clients

To provide full disclosure about its business, affiliations, compensation in the agreement.
To not access client’s accounts or holdings for offering advice.
To disclose the risk profile to the client.
To disclose any conflict of interest of the investment advisory activities.
To disclose the extent of use of Artificial Intelligence tools in providing investment advisory services.
To provide investment advice based on risk-profiling and suitability.
To treat all advisory clients with honesty and integrity.
To disclose all material facts such as risks, obligations, costs, etc.
To provide clear guidance and caution notice when dealing in complex and high-risk financial products.
To ensure confidentiality of client information unless legally required or consented.
To disclose timelines for various services and ensure adherence.

Details of grievance redressal mechanism and how to access it

Investor can lodge complaint/grievance against Investment Adviser in the following ways:
Mode of filing the complaint with investment adviser:
In case of any grievance/complaint, an investor may approach the concerned Investment Adviser who shall strive to redress it immediately, but not later than 21 days.

Mode of filing the complaint on SCORES or with IAASB:
SCORES 2.0 (https://scores.sebi.gov.in) is a web-based centralized grievance redressal system of SEBI.
Two level review:
- First review done by designated body (IAASB)
- Second review done by SEBI
Email to designated IAASB email ID.
If not satisfied, investor may file complaint on SMARTODR platform for conciliation or arbitration.

Physical complaints:
Office of Investor Assistance and Education,
Securities and Exchange Board of India,
SEBI Bhavan, Plot No. C4-A, ‘G’ Block,
Bandra-Kurla Complex, Bandra (E),
Mumbai - 400 051

Rights of investors

• Right to Privacy and Confidentiality
• Right to Transparent Practices
• Right to fair and Equitable Treatment
• Right to Adequate Information
• Right to Initial and Continuing Disclosure
• Right to receive information about statutory and regulatory disclosures
• Right to Fair & True Advertisement
• Right to Awareness about Service Parameters and Turnaround Times
• Right to be Heard and Satisfactory Grievance Redressal
• Right to Suitability of Financial Products
• Right to Exit from Financial products/services as per agreement
• Right to receive guidance when dealing in complex/high-risk products
• Additional rights to vulnerable consumers
• Right to feedback on financial products and services
• Right against coercive, unfair clauses in agreements

Expectations from the investors (Responsibilities of investors)

Do’s

• Always deal with SEBI registered Investment Advisers.
• Ensure that the Investment Adviser has a valid registration certificate.
• Check SEBI registration number (SEBI List).
• Pay only advisory fees via banking channels and maintain signed receipts.
• Make payment via CeFCoM if opted by adviser.
• Always ask for risk profiling before accepting advice.
• Ask questions and clear doubts before acting on advice.
• Assess risk–return, liquidity and safety before investing.
• Insist on written terms & conditions signed and stamped.
• Be vigilant in your transactions.
• Approach authorities for redressal of grievances.
• Inform SEBI about advisers offering assured returns.
• Be aware of your rights (exit, feedback, clarifications).

Don’ts

• Don’t fall for stock tips disguised as advice.
• Do not provide funds for investment to the adviser.
• Don’t fall for indicative, exorbitant or assured returns.
• Don’t fall prey to luring advertisements or market rumors.
• Avoid transactions only on basis of phone calls or messages.
• Don’t take decisions due to repeated calls/messages.
• Do not fall for incentives, discounts, or gifts by advisers.
• Don’t rush into investments beyond your risk appetite.
• Do not share login credentials of trading/demat/bank accounts.